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Keyword Phrase Analysis
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| Discover and Evaluate Keywords For Targeting: |
KeywordDiscovery |
| Keyword Activity and Projections: |
WordTracker, Keyword Discovery, SEO ToolSet (individual) |
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Competitive Analysis
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| Determine Competiting Sites: |
Googspy, WebsiteManager, SEO ToolSet (6 only, 25 with purchase) |
| Competitors Ranking and Google Adwords: |
Googspy, WebsiteManager |
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Linking Analysis
Link Analysis and Development trategic link alliances can develop targeted, pre-qualified traffic from partners and significantly improve search engine ranking when there are closely themed sites linked to a domain.
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| Evaluate internal site links: |
OptiSite |
| Evaluate incoming links: |
OptiLink |
| Create database and develop directory of links: |
Zeus |
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Evaluation of Structure and Optimization
Site Evaluation and Web Development The architecture and design of a Website directly affects traffic generation and conversion. There are special challenges created by elements that make sites unfriendly to search engines and/or to visitors.
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| Determine Ranking: |
WebsiteManager, MarketLeap |
| Determine Pages Indexed: |
MarketLeap, WebsiteManager |
| Check Structure and make sure indexable: |
SEO ToolSet, Spider Simulators semconsultation.com/worktools.html) |
| Check broken links and make site map: |
Xenu |
| Evaluate Pages Optimization |
(single keyword to file by Search Engine) Search Engine Optimizer. |
| Determine Directories Site Is In: |
123Promotion, SEOTools List (DMOZ) |
| Determine Page Rank: |
PRSearch Tool and others on semconsultation.com/worktools.tml |
| Compare For Duplicate Pages: |
Compare Suite |
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Site Maps
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| Make site maps: |
SiteMapPro |
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Submissions
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| Make site maps: |
SiteMapPro |
| Submit to major directories: |
my Submissions page. |
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Copywriting Analysis
Web copywriting targets keyphrases for search engine findability, encourages sales through a natural flow of navigation,
and delivers order-pulling, sales generating copy. Both traffic generation and conversion are affected by appropriate copy
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| Evaluate Pages and Overall Site Approach |
No program for this. |
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Log Analysis
Log files are kept for each domain. A detailed online visitor analysis of clickstream and Web site traffic can include knowing how much traffic a site receives, where the traffic is coming from, which engines are sending traffic, the keywords used to find the site, which pages are the most popular, where traffic is being lost, which pages are the least popular, and more. This serves as a basis for improving traffic and conversion.
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| Need access to logs. |
No program for this. |
