Search engine marketing consultation services for small to medium-size businesses.
Visually Clean Site - A Clear Sales Process - A Call To Action
"How does this contribute to a visually clean site with a clear Sales Process & Call To Action?"
Simple, clean, uncluttered site is needed so users can easily see what our product is, how it can benefit them, and how they can purchase it. The whole site is a Sales Process leading to a Call To Action that must be clearly seen.
Lots of white space can lead the eye to what you want the user to notice about the page. This assumes that you have decided what the focus is of each page! What do you want them to do on each page. What action do you want them to take?
Navigation should be as clear as possible with large enough font (or graphic) to be clearly seen. Multiple navigation systems on a page are very confusing. If a sub-page of the site needs some way to return in the hierarchy of the site, try to use a system that does not compete with the primary navigation for the eye of the user.
Graphics should be clearly understandable, readable, and used purposefully. See Text Is King recommendations also.
Compare Google and Yahoo!. Which is easier to follow.
