Search engine marketing consultation services for small to medium-size businesses.
Obvious Navigation
"Is there obvious navigation contributing to the Sales Process and Call To Action?"
Navigation must be glaringly obvious to users and contribute to the Sales Process and Call To Action.
Some site navigation schemes are more spider-friendly than others, a set of navigation buttons is often more spider-friendly than a DHTML pull-down menu. And a set of hypertext links is often more spider-friendly than a set of navigation buttons.
One approach is to research what our target audience(s) might prefer. Evaluate the competitor sites to see what they have chosen to use, if you think they are good sites! Or go to sites that the target audience(s) might be searching and see if there is a predominant preference.
Navigation should be as clear as possible with large enough font (or graphic) to be clearly seen. Multiple navigation systems on a page are very confusing. If a sub-page of the site needs some way to return in the hierarchy of the site, try to use a system that does not compete with the primary navigation for the eye of the user.
One suggestion is to consider a Tab/graphic text/text blocks at the top navigation process since it is one that users are used to seeing on many product sites, Amazon, Barnes and Noble, Google, and Yahoo! are cases in point. Not as attractive, that’s an issue to weigh in the multiple variables of decision making!
