Search engine marketing consultation services for small to medium-size businesses.
Organic Optimization
"Is this helping the organic optimization of targeted keyword phrases?"
Keyword phrase optimization for Search Engine ranking results needs to be organic to the site, considered an essential element of the total development of the site.
This is important for the ongoing success of the site. If you keep your thinking framed by the 4-Fold Friendliness principle, you prepare a future for the site that will include Search Engine traffic. You determined that Search Engine traffic for the launch of the site is secondary to accomplishing a good ROI for the Website, but being secondary doesn’t mean ignoring, it just means “not primary” now for driving sales.
See all other Site Architecture Guidelines that apply.