Web Site Evaluation Checklist
Helps
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TEXT
- One keyword phrase ("kp") focus
- Theme of the page related to kp
- Theme of the site related to kp
- # total words
- Kp Density % (frequency) 1-2%
- Kp strategically placed: prominence, headers
- Links with kp used
- Text links within site
- Links to strong theme sites
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HTML
- Title: kp, prominence, frequency, # characters
- Meta Keyword: kp, prominence, frequency, # characters
- Meta Description: kp, prominence, frequency, # characters
- Domain name, directory, file Name using kp
- Graphics as kp
- Alt Tags with kp
- Tags: (make sure not overdone) no frames,http-equiv, style, font, paragraph
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Hinderances
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STRUCTURAL
- No text or minimal text
- Javascripts
- Dynamically generated pages or symbols
- Tables
- Frames
- Slow loading
- Graphics before text
- Image maps
- Flash
- Directory level
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ALERTS(Some call it Spam!)
- Repeating keywords
- Tiny text
- Invisible text
- Redirect tags
- Optimizing too many pages with same kp
- Multiple titles
- Kp in tags not pertaining to content
- Too many Information Pages
- Machine generated pages
- Site map without text, only links
- Hidden text and/or links
- Unethical use of cloaking
- Link exchange programs or link farm
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Other Influencing Factors
Inbound links are crucial, over submitting/under submitting, over use of "tricks", competitors use cloaking, extremely competitive kp's, influence of Directories/Social Media/Local, amount of site traffic.
