Search Engine Marketing and optimization companies are not all the same.

As formerly the Director of Business Development for the Academy of Web Specialists, member of the Education Committee of the Search Engine Marketing Professional Organization , and an optimization professional since 1999, I've had ample opportunity to evaluate the SEM landscape.

Accordingly, I've developed a short list of companies that can produce what they promise. I have personal experience with these companies and know the quality and effectiveness of their work.

Contact me for a recommendation of a company best suited to meet your needs.

What is search engine marketing?

Basically, it's about driving traffic to your site. Search engines want to know what your pages are about so they can provide your pages to their customers if you have relevant content for a search. Of course, when using spider search engines to find content, users type in keyword phrase for their searches.

Search engines determine what keyword phrases most characterize your page by spidering and then applying certain criteria to evaluate them. You want to ensure that they find the most important keyword phrases on your page and rank you well for them.

Here is where the search engine marketig comes in. By following certain guidelines for each search engine, a search engine optimization company can make sure your pages are recognized as being relevant for specific keyword phrases.

Search engine optimization is only one tactic the SEO companies will be using to drive traffic to your site. But it's an important one.

Email Search Engine Marketing For A Recommendation