Chapter 7 - Search Engine Positioning

Checking Progress and Improving Search Engine Positioning

The final part of your long term strategy is analyzing your search engine positioning and what pages of your site are doing you the most good.

• Check your ranking monthly.
• Special Changes:
  After learning your ranking, you'll find gaps in your Keyword Phrase findability. Being found in the top 20 results is important for maximum traffic.
  Isolate the keyword Phrases that are not in the top 20 results and evaluate the factors that may be keeping the ranking low. In Chapter 8 we explore some of the additional challenges a Website might be facing that is hindering acceptable ranking.

The final Chapter explains some other factors that can affect positioning negatively. Proceed to Chapter 8, Search Engine Positioning and Traffic Generation.