Search engine marketing optimization.

Chapter 7

Checking Progress and Improving Search Engine Positioning

The final part of your long term strategy is analyzing your search engine positioning and what pages of your site are doing you the most good.

• Check your ranking monthly with a program like Ranking-Manager to evaluate your ranking and positioning. http://www.semconsultation.com/tools.html

• Special Changes:
  
  After learning your ranking, you'll find gaps in your Keyword Phrase findability. Being found in the top 20 results is important for maximum traffic.
  
  Isolate the keyword Phrases that are not in the top 20 results and evaluate the factors that may be keeping the ranking low. In Chapter 8 we explore some of the additional challenges a Website might be facing that is hindering acceptable ranking.

After reading Chapter 8, please return here to consider several approaches isolating the actions to take to improving the ranking of specific pages.

1. Search Engine Optimizer software that evaluates a page and provides instruction on factors to adjust for improving ranking. Read more about the software here.

2. Search Engine Marketing Consultation offers consultation services for evaluation and recommendations for advanced techniques in Search Engine Marketing.

The final Chapter explains some other factors that can affect positioning negatively. Proceed to Chapter 8, Factors That Influence Positioning and Traffic Generation.

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