Search engine marketing optimization..

Chapter 8

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Factors That Influence Positioning and Traffic Generation

The strategy outlined in preceding Chapters includes the tactics for organic optimization of a Website for targeting keyword phrases and gaining findability. However, there are other factors that can influence ranking in a negative fashion.

Bear in mind that there are over 100 elements that search engines like Google evaluate to determine what your site is about and how each page should be ranked.

Some web development and marketing techniques you employ on a Website can make you unrecognizable to the search engines, resulting in a failure to have pages indexed or in incorrectly representing you site to the search engines.

After the lists below, there is a link to get further explanations of the factors listed here.

Structural Hindrances

• No text or minimal text.
• Javascripts.
• Dynamically generated pages or “?” symbols in the file name.
• Tables.
• Frames.
• Slow loading pages.
• Graphics before text.
• Image maps.
• Flash.
• Level of the page in the site directory.

Factors Considered Search Engine Spamming

• Repeating keywords.
• Tiny text.
• Invisible text.
• Redirect tags.
• Optimizing too many pages with same Keyword Phrase.
• Multiple titles.
• Keyword Phrase in tags not pertaining to content.
• Too many Information Pages.
• Machine generated pages.
• Site map without text links.
• Hidden text and/or links.
• Unethical use of cloaking .
• Link exchange programs or link farm.

Final Factors To Consider Affecting Ranking

• Over submitting/under submitting pages.
• Competitors using cloaking,
• Extremely competitive Keyword Phrases
• Influence of Directories.
• Amount of site traffic.

The following page shows these elements in a chart. http://www.semconsultation.com/worksheets-articles/site-evaluation.html

This concludes the basic explanation of organic optimization and search engine marketing for traffic generation. There are additional articles and recommended optimization tools within this site. Follow the navigation on the right side of our pages.