The following is an optimal approach to developing strong traffic based on keyword selection.

1. Research all the pages of your site looking for what keyword phrases are already a part of your site. Use a Keyword Density Analysis to discover what pages already have a specific keyword phrase with a consistent use on the page. Also list out the various products and services offered on the site for use later in developing a strong keyword mix for the site.
   
   
2. Discuss with your customers what keyword phrases they think represent who you are and what you offer.
   
   
3. Analyze your competitors and cull out the keyword phrases they think are important. Using a tool like OptiLink [ http://www.optitext.com ]is a good way to analyze your competitors sites and find the keyword they value.
   
   
4. Talk to your employees to get their ideas about what keywords characterize your company.
   
   
5. Expand your list now by using the various Keyword Resources below. Use WordTracker last to establish which keywords are best for driving traffic and ones you can actually compete with other sites for good ranking.
   
   
6. Chart out your site in some kind of grid like the following so you know exactly which pages target each keyword phrase.
   
   

   Product	File Name	Page Focus	Keyword Phrase 1	Keyword Phrase 1	Primary Keyword 1
   ?	?	?	?	?	?
   ?	?	?	?	?	?
   ?	?	?	?	?	?

   
   Of course, not every page needs to have a keyword phrase targeted. So you can either take them out of the grid or put NA for "Not Applicable".
   
   Live Search Displays

Ask Jeeves Peek Through The Keyhole
http://www.askjeeves.com/docs/peek/

Galaxy StarGazer
http://www.galaxy.com/info/voyeur.html

Kanoodle Search Spy
http://www.kanoodle.com/spy/



Yahoo Shopping: What's Selling Now
http://st8.yahoo.com/OT

Top Keyword Lists & Keyword Databases

Wordtracker
http://www.wordtracker.com/

Overture (GoTo) Search Term Suggestion Tool
https://signup.overture.com/s/dtc/signup/

Google AdWords Keyword Suggestion Tool
http://inventory.uk.overture.com/d/searchinventory/suggestion/
https://adwords.google.com/select/main?cmd=KeywordSandbox

Google Zeitgeist
http://www.google.com/press/zeitgeist.html

Espotting Keyword Generator
http://www.espotting.com/popups/keywordgenbox.asp

MetaCrawler MetaSpy
http://www.metaspy.com/info.metac.spy/metaspy/

Lycos 50
http://50.lycos.com/

SE Report
http://www.mall-net.com/se_report/

Yahoo Buzz Index
http://buzz.yahoo.com/

Search Term Research Software

http://www.goodkeywords.com/

http://www.pwqsoft.com/

http://www.go2share.net/stguide/

http://www.hitwise.com/ss/searchterms_launch.html