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    Site Development for Keywords and
    Keyword Search Resources

The following is an optimal approach to developing strong traffic based on keyword selection.

  1. Research all the pages of your site looking for what keyword phrases are already a part of your site. Use a Keyword Density Analysis to discover what pages already have a specific keyword phrase with a consistent use on the page. Also list out the various products and services offered on the site for use later in developing a strong keyword mix for the site.

  2. Discuss with your customers what keyword phrases they think represent who you are and what you offer.

  3. Analyze your competitors and cull out the keyword phrases they think are important. Using a tool like OptiLink [ http://www.optitext.com ]is a good way to analyze your competitors sites and find the keyword they value.

  4. Talk to your employees to get their ideas about what keywords characterize your company.

  5. Expand your list now by using the various Keyword Resources below. Use WordTracker last to establish which keywords are best for driving traffic and ones you can actually compete with other sites for good ranking.

  6. Chart out your site in some kind of grid like the following so you know exactly which pages target each keyword phrase.

    Product File Name Page Focus Keyword Phrase 1 Keyword Phrase 1 Primary Keyword 1
    ?
    ?
    ?
    ?
    ?
    ?
    ?
    ?
    ?
    ?
    ?
    ?
    ?
    ?
    ?
    ?
    ?
    ?

    Of course, not every page needs to have a keyword phrase targeted. So you can either take them out of the grid or put NA for "Not Applicable".

    Live Search Displays

      Ask Jeeves Peek Through The Keyhole
      http://www.askjeeves.com/docs/peek/

      Galaxy StarGazer
      http://www.galaxy.com/info/voyeur.html

      Kanoodle Search Spy
      http://www.kanoodle.com/spy/

      Yahoo Shopping: What's Selling Now
      http://st8.yahoo.com/OT

      Top Keyword Lists & Keyword Databases

      Wordtracker
      http://www.wordtracker.com/

      Overture (GoTo) Search Term Suggestion Tool
      https://signup.overture.com/s/dtc/signup/

      Google AdWords Keyword Suggestion Tool
      http://inventory.uk.overture.com/d/searchinventory/suggestion/
      https://adwords.google.com/select/main?cmd=KeywordSandbox

      Google Zeitgeist
      http://www.google.com/press/zeitgeist.html

      Espotting Keyword Generator
      http://www.espotting.com/popups/keywordgenbox.asp

      MetaCrawler MetaSpy
      http://www.metaspy.com/info.metac.spy/metaspy/

      Lycos 50
      http://50.lycos.com/

      SE Report
      http://www.mall-net.com/se_report/

      Yahoo Buzz Index
      http://buzz.yahoo.com/

      Search Term Research Software

      http://www.goodkeywords.com/

      http://www.pwqsoft.com/

      http://www.go2share.net/stguide/

      http://www.hitwise.com/ss/searchterms_launch.html






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