A search engine optimization checklist

Site Evaluation Checklist

URL:__________________ Company Name:_________________________

Evaluate a site for the following elements that can affect ranking.

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One keyword phrase ("kp") focus
Theme of the page related to kp
Theme of the site related to kp
# total words
Kp Density % (frequency) 3-5%
Kp strategically placed:
prominence, headers
Links with kp used
Text links within site
Links to strong theme sites

Title:
kp, prominence, frequency, # characters
Meta Keyword:
kp, prominence, frequency, # characters
Meta Description:
kp, prominence, frequency, # characters
Domain name, directory, file Name using kp
Graphics as kp
Alt Tags with kp
Tags: (make sure not overdone)
no frames,http-equiv, style, font, paragraph

STRUCTURAL ALERTS (Some call it Spam!)

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C
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No text or minimal text
Javascripts
Dynamically generated pages or symbols
Tables
Frames
Slow loading
Graphics before text
Image maps
Flash
Directory level

Repeating keywords
Tiny text
Invisible text
Redirect tags
Optimizing too many pages with same kp
Multiple titles
Kp in tags not pertaining to content
Too many Information Pages
Machine generated pages
Site map without text, only links
Hidden text and/or links
Unethical use of cloaking
Link exchange programs or link farm

Other Influencing Factors

Popularity, over submitting/under submitting, over use of "tricks", competitors use cloaking, extremely competitive kp's , influence of Directories, amount of site traffic, different SE criteria for determining relevancy.

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