KEYWORD PHRASE ANALYSIS

• Discover and Evaluate Keywords For Targeting: keyworddiscovery.com (trellian.com), google.com/sponsoredlinks,google.com/webhp?complete=1&hl=en, 5minutesite.com/gen_keywrds.php, adwords.google.com/select/TrafficEstimatorSandbox, inventory.overture.com/d/searchinventory/suggestion/, uv.bidtool.overture.com/d/search/tools/bidtool/, semconsultation.com/worktools.html
• Keyword Activity and Projections: keyworddiscovery.com (Trellian), wordtracker.com, seotoolset.com

COMPETITIVE ANALYSIS

• Determine Competing Sites: googspy.com, websitemanagementtools.com, seotoolset.com
• Competitors Ranking and Google Adwords: googspy.com, websitemanagementtools.com, seotoolset.com
• Linking Sites: googspy.com, websitemanagementtools.com, seotoolset.com

LINKING ANALYSIS

• Evaluate Internal Site Links: windrosesoftware.com/optispider
• Evaluate Incoming Links: windrosesoftware.com/optilink/
• Create Database And Develop Directory Of Links: cyber-robotics.com (Zeus)
• Linking Sites: googspy.com, websitemanagementtools.com, seotoolset.com
• Check Links: home.snafu.de/tilman/xenulink.html , linkhounds.com/

CHECKING RANKING

• Check Ranking: websitemanagementtools.com
• Competitors Pages: websitemanagementtools.com

EVALUATION OF STRUCTURE AND OPTIMIZATION

• Architecture Analysis: marketleap.com
• Determine Ranking: websitemanagementtools.com, marketleap.com
• Determine Pages Indexed: marketleap.com, websitemanagementtools.com
• Check Structure, Insure Indexable: seotoolset.com (Bruce Clay)
• Check Broken Links and Make Site Map: home.snafu.de/tilman/xenulink.html
• Evaluate Pages Optimization: (single keyword to file by Search Engine) Search Engine Optimizer.
• Determine Directories Site Is In: 123promotion.co.uk/directory/, seochat.com/seo-tools/
• Determine Page Rank: PRSearch Tool and others on semconsultation.com/worktools.tml
• Compare For Duplicate Pages: comparesuite.com

SITE MAPS

• Make site maps: sitemappro.com, Google

SUBMISSIONS

Submit to Yellow Pages and SE Local. SEMC Submissions page

Major Directories Submission : SEMC Submissions page, submitwolf.net/ (Trellian)

Directory Submission Manager: 123promotion.co.uk/directorymanager/

Yahoo! Inclusion: Direct and Trusted Feed: positiontech.com/

MISC.

• Robot Text Files: websitemanagementtools.com,
• Behavioral Targeting: revenuescience.com/, coremetrics.com, behaviorlink.com

COPYWRITING ANALYSIS

• Evaluate Pages and Overall Site Approach: No program for this.
• Copywriting: marketingwords.com
• Copywriting Instruction: copywritingcourse.com, highrankings.com

LOG ANALYSIS & METRICS

• Tracking: Google Analysis Urchin in Google, websidestory.com, webtrends.com

TRAINING & ONGOING STUDY

• Forums forums.searchenginewatch.com, highrankings.com/forum, forums.digitalpoint.com, v7n.com/forums
• Training se-news.com (Planet Ocean), seoresearchlabs.com (Dan Thies), searchengineguide.com, search-engine-book.co.uk (Mike Grehan), ClickZ.com, marketingsherpa.com, clickz.com/experts/brand/, clickz.com/experts/ad/, clickz.com/experts/search/, clickz.com/experts/crm/

PPC

• Bid Management: bid.trellian.com
• Campaign Management: sitelab.com, coremetrics.com, bruceclay.com, smart-interactive.co.uk

CASE STUDIES, RESEARCH, INDUSTRY REPORTS

• Ongoing Research, White Papers, Case Studies: sempo.org, Jupiterresearch.com, internetworldstats.com/stats.htm, internetworldstats.com/reports.htm emarketer.com/, iprospect.com/about/searchenginemarketingwhitepapers.htm, Nielsen-netratings.com, marketingsherpa.com, tns-mi.com, clickZ.com, conversionindex.did-it.com, comscore.com

FREE TOOLS

• Search Engine Marketing Consultation Worktools Sheet.

ANALYSIS & RECOMMENDATION SERVICE FOR THE ABOVE TECHNIQUES

Search Engine Marketing Consultation Analysis & Recommendations Services.